It Didn't Happen This Time... Apple 'Cuts' Production of the Almost No Interest iPhone SE 3
The iPhone SE 3, which Apple announced on March 8 and released recently, did not meet as much demand as the company expected. As a result, Apple decided to cut the phone's production.
Apple officially announced the new 'cheap' iPhone model iPhone SE 3, which is one of the expected devices of the year, at the event it held on March 8. However, the new SE 3, which comes with improvements compared to the previous generation, apparently did not meet the level of interest that Apple predicted. So much so that Apple decided to cut production just days after the announcement and release of the iPhone SE 3.
According to the claim shared by Nikkei Asia, Apple told its suppliers to cut iPhone SE production for this quarter due to "weaker demand than expected". The size of the aforementioned 'partition' was specified as two to three million pieces. In addition to the iPhone SE 3, it was claimed that Apple also interrupted the production of different products.
Production of the iPhone 13 and AirPods was also cut, but for a different reason:
According to the shared information, Apple interrupted the production of the iPhone 13 series, as well as the iPhone SE 3. However, the reason for this interruption was explained by the sources as "periodic demand change". However, it was stated that the company also made cuts in the production of AirPods. The AirPods models in question were not disclosed.
Along with Apple's cut news, the company's delivery estimates, of course, fell. Famous Apple analyst Ming-Chi Kuo announced in his post today that he has reduced the iPhone SE delivery forecast for the year 2022 from 25 – 30 million to 15 – 20 million. If we look at this forecast, Apple can transfer the production cut for the iPhone SE 3 to the next quarters.
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