Microsoft Examined Users' Brain Activity to Improve Windows 11 | GameQesh

Microsoft Examined Users' Brain Activity to Improve Windows 11

Sunday 27 June 2021

Microsoft Examined Users' Brain Activity to Improve Windows 11

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 Windows chief product officer Panos Panay, in a statement about Windows 11, said that while the operating system was being developed, it was used to examine people's brain activity. The reason for this review is to improve the system by getting direct ideas about the user experience. 






Microsoft recently introduced its new operating system, Windows 11, after 6 years. Windows 11, which came to the fore with the sudden developments in the past month, was previously known as the 'operating system that will not be released'. However, Microsoft managed to surprise everyone by taking an unexpected step in this regard.







Windows 11, which has moved away from the Windows design language that we are used to in terms of design and arousing curiosity with its improved or completely newly added features, will be available in the coming autumn months. For now, there is a voice coming out of every head, especially at the point of design, and there are people who don't like it as well as those who like it. However, according to a statement coming directly from Microsoft, the company is quite well prepared for Windows 11.









People's 'pleasure-related' brain activity studied:



Making a statement to The Independent about Windows 11, Windows chief product officer Panos Panay talked about the methods they used while developing the operating system. Panay said that in order to improve the user experience and improve the operating system, they examined the brain activities of people while using the system during the development phase of Windows 11.

Panay summed it up with the words, "Literally, to the point where we measure the brain, measure pleasure. Basically, we measure how people feel when using every detail of the product and how it all comes together."

In fact, many world brands are using this application, which has entered the field of neuromarketing, a marketing strategy that has been used for many years, for their new products. The system basically works by presenting new products to the subjects and measuring the responses of the brain. In addition to products, similar methods are used for commercials and even movies. As a matter of fact, it is not surprising that a company like Microsoft has used this method for the new operating system it will release years later.

Panay also explained how the process works in Windows 11: "What we do is we put people in front of new products, and they use the products. We then measure many different areas of the brain where it says, 'This is enjoyable, this is great, it feels good'. Then we ask questions and basically associate thought with emotion.”

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